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  <channel>
    <title>WhatPackaging? - Latest Articles</title>
    <link>https://www.whatpackaging.co.in/</link>
    <description>WhatPackaging? - Latest Articles</description>
    <language>en</language>
    <copyright>WhatPackaging?</copyright>
    <item>
      <title>The future of responsible packaging: A masterclass with Dr NC Saha</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/da0ec45f-f00b-4444-9c93-0385783b9686_saha.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="315" src="https://www.youtube.com/embed/N-QgGD57wlU?si=fLqSLuTqwi2sCxX6" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;

&lt;p&gt;With over 38 years of experience, Dr Saha discusses the critical evolution of the industry, from the Food Packaging Act of 2015 to the upcoming ResPack 2026 conference to be held on 1 and 2 June, at The Lalit, Mumbai.&lt;/p&gt;

&lt;p&gt;The chapters are as follows:&lt;/p&gt;

&lt;p&gt;00:00 - Introduction: Dr NC Saha reflects on his tenure at the Indian Institute of Packaging (IIP) and mentoring 15,000 students.&lt;/p&gt;

&lt;p&gt;00:58 - ResPack 2026 and the FIPSA Awards: Overview of the upcoming two-day knowledge platform featuring 34 expert speakers and the responsible packaging awards.&lt;/p&gt;

&lt;p&gt;51:03 - The architect of Indian standards (BIS and FPA 2015): Discussion on the publication of 82 national standards and the backstory of the Food Packaging Act 2015.&lt;/p&gt;

&lt;p&gt;01:33:50 - The science of packaging and insights: Deep dive into the technical distinction between carry bags and true hermetic packaging, plus innovations like breathing films.&lt;/p&gt;

&lt;p&gt;02:04:00 - Closing remarks: Final thoughts on the growing demand for packaging professionals and future challenges.&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[Join us for an in-depth masterclass featuring Dr NC Saha, chairman of the Foundation for Innovative Packaging and Sustainability (FIPS), as we explore the true science behind packaging and the shift toward global sustainability]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/da0ec45f-f00b-4444-9c93-0385783b9686_saha.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/da0ec45f-f00b-4444-9c93-0385783b9686_saha.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59640</Id>
      <link>https://www.whatpackaging.co.in/video/the-future-of-responsible-packaging-a-masterclass-with-dr-nc-saha-59640</link>
      <guid>https://www.whatpackaging.co.in/video/the-future-of-responsible-packaging-a-masterclass-with-dr-nc-saha-59640</guid>
      <pubDate>Thu, 23 Apr 2026 10:53:00</pubDate>
    </item>
    <item>
      <title>Industry Insights EP 17 | Laura Smith backs paper-based flexible packaging</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/2c5c9641-62d6-48ac-b4a1-9afb6b726039_e17.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="315" src="https://www.youtube.com/embed/O-64Vcuw4VQ?si=enDbjzrB9guJC8VL" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[In this episode, we sit down with Laura Smith from the Ellen MacArthur Foundation to discuss their groundbreaking report on paper-based flexible packaging. It defines six critical criteras for the flexible packaging industry transitioning to paper-based solutions. While the foundation continues to prioritise elimination and reuse, it recognises the urgent need for pragmatic, material-based solutions for formats that are difficult to replace]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/2c5c9641-62d6-48ac-b4a1-9afb6b726039_e17.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/2c5c9641-62d6-48ac-b4a1-9afb6b726039_e17.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59615</Id>
      <link>https://www.whatpackaging.co.in/video/industry-insights-ep-17-|-laura-smith-backs-paper-based-flexible-packaging-59615</link>
      <guid>https://www.whatpackaging.co.in/video/industry-insights-ep-17-|-laura-smith-backs-paper-based-flexible-packaging-59615</guid>
      <pubDate>Sat, 18 Apr 2026 13:02:00</pubDate>
    </item>
    <item>
      <title>Industry Insights EP 16 | Interpack 2026 preview: Trends, stalls, and tips</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/da904354-0ab6-4cc0-a9c4-8061e11da2cd_e16.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="315" src="https://www.youtube.com/embed/DCIGyeAAncA?si=TqM_GW2nbl2_Kshr" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[In this episode of Industry Insights, we speak with global packaging leaders Richard Clemens from VDMA and Thomas Dohse from Interpack. They share insights on the key global trends in packaging and processing, how Indian visitors and exhibitors can maximise their experience, and using the Interpack app for seamless navigation]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/da904354-0ab6-4cc0-a9c4-8061e11da2cd_e16.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/da904354-0ab6-4cc0-a9c4-8061e11da2cd_e16.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59602</Id>
      <link>https://www.whatpackaging.co.in/video/industry-insights-ep-16-|-interpack-2026-preview-trends-stalls-and-tips-59602</link>
      <guid>https://www.whatpackaging.co.in/video/industry-insights-ep-16-|-interpack-2026-preview-trends-stalls-and-tips-59602</guid>
      <pubDate>Sat, 11 Apr 2026 13:27:00</pubDate>
    </item>
    <item>
      <title>Husky eyes major investments in India as national and international players flood the market</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/65eb8fea-8346-4d4e-b7bd-cf444433063a_husky.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="399" src="https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7444722397972316160?compact=1" title="Embedded post" width="504"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[At the Indian Packaging Summit organised by SIES School of Packaging - Packaging Technology Centre, Ramu Ramanathan sat down with Venkatesh Srinivasan, business manager -developing markets at Husky Technologies, to discuss the company's massive projections for the Indian market through 2029. With 75% of high-output global beverage preform systems powered by Husky, Venkatesh shares why the "Make in India" story is shifting from a local effort to a global manufacturing hub]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/65eb8fea-8346-4d4e-b7bd-cf444433063a_husky.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/65eb8fea-8346-4d4e-b7bd-cf444433063a_husky.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59573</Id>
      <link>https://www.whatpackaging.co.in/video/husky-eyes-major-investments-in-india-as-national-and-international-players-flood-the-market-59573</link>
      <guid>https://www.whatpackaging.co.in/video/husky-eyes-major-investments-in-india-as-national-and-international-players-flood-the-market-59573</guid>
      <pubDate>Sat, 04 Apr 2026 10:34:00</pubDate>
    </item>
    <item>
      <title>Industry Insights EP 15 | The 2026 packaging circuit: A strategic roadmap for the global disruption</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/50b8004b-51ad-44a3-916f-77393f41e5bb_e15.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="315" src="https://www.youtube.com/embed/-7eGUkSdXYA?si=cOCprE2LmqjBWC5K" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[In this episode, Sai Deepthi and Abhay Avadhani map out the essential global and Indian packaging events for the rest of 2026. Base your planning on the "war room" of Vinyl India and the massive scale of Interpack in Dusseldorf down to the specialised technicality of PackPlus and the luxury of Cosmoprof]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/50b8004b-51ad-44a3-916f-77393f41e5bb_e15.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/50b8004b-51ad-44a3-916f-77393f41e5bb_e15.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59559</Id>
      <link>https://www.whatpackaging.co.in/video/industry-insights-ep-15-|-the-2026-packaging-circuit-a-strategic-roadmap-for-the-global-disruption-59559</link>
      <guid>https://www.whatpackaging.co.in/video/industry-insights-ep-15-|-the-2026-packaging-circuit-a-strategic-roadmap-for-the-global-disruption-59559</guid>
      <pubDate>Sat, 28 Mar 2026 15:47:00</pubDate>
    </item>
    <item>
      <title>Industry Insights EP 14 | Interpack 2026: The multi-layer war and the rise of high-tech flexibles</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/4a8732a8-2b5b-4a56-9521-0fb167c65c9c_e14.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="315" src="https://www.youtube.com/embed/Qig-wqqELbo?si=U0DUBpo948OiS3Ut" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[Is India ready to lead the global packaging narrative? Sai Deepthi and Abhay Avadhani preview the "Olympics of packaging" — Interpack 2026, which will be held from 7 to 13 May, in Dusseldorf. From Graphene-enhanced films and 100% rPET industrial bags to AI-driven compliance and the global war on multi-layer plastics, discover how the industry is moving from a low-cost player to a high-tech superpower on the world stage]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/4a8732a8-2b5b-4a56-9521-0fb167c65c9c_e14.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/4a8732a8-2b5b-4a56-9521-0fb167c65c9c_e14.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59546</Id>
      <link>https://www.whatpackaging.co.in/video/industry-insights-ep-14-|-interpack-2026-the-multi-layer-war-and-the-rise-of-high-tech-flexibles-59546</link>
      <guid>https://www.whatpackaging.co.in/video/industry-insights-ep-14-|-interpack-2026-the-multi-layer-war-and-the-rise-of-high-tech-flexibles-59546</guid>
      <pubDate>Fri, 20 Mar 2026 23:50:00</pubDate>
    </item>
    <item>
      <title>Industry Insights EP 13 | Crude shocks, circular solutions and the glass revival</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/95bf1dbc-78c2-444c-a97d-800f3bcc20cc_ep13.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="315" src="https://www.youtube.com/embed/86ydgKt54_U?si=JjE1H0qAhbaPnRBK" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[From rising prices of crude oil squeezing FMCG margins to HNGIL’s INR 2,250-crore glass turnaround, Ramu Ramanathan and Abhay Avadhani decode the new "job description" for Indian packaging. Discover why the iD Fresh Butter Stick hit a habit wall, how Ester scales rPET, and why "invisible utility" is the secret to winning the Bharat Next consumer]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/95bf1dbc-78c2-444c-a97d-800f3bcc20cc_ep13.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/95bf1dbc-78c2-444c-a97d-800f3bcc20cc_ep13.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59524</Id>
      <link>https://www.whatpackaging.co.in/video/industry-insights-ep-13-|-crude-shocks-circular-solutions-and-the-glass-revival-59524</link>
      <guid>https://www.whatpackaging.co.in/video/industry-insights-ep-13-|-crude-shocks-circular-solutions-and-the-glass-revival-59524</guid>
      <pubDate>Sat, 14 Mar 2026 03:06:00</pubDate>
    </item>
    <item>
      <title>Industry Insights EP 12 | The right-size revolution: India’s 7.4% packaging machinery sprint</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/2ccab1c0-3c01-471c-a95e-27f3665791d0_12_main.png?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="315" src="https://www.youtube.com/embed/gRnt6HT7Ly4?si=xYgubP1A3JvZtnI_" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[With India’s packaging machinery market sprinting at a 7.4% CAGR, the pressure to scale is at an all-time high. In this episode, Ramu Ramanathan and Abhay Avadhani break down why "right-sizing" is the secret to surviving this growth surge. Discover how the IPMMI ecosystem and the K J Somaiya talent revolution are building the backbone of Bharat Next]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/2ccab1c0-3c01-471c-a95e-27f3665791d0_12_main.png?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/2ccab1c0-3c01-471c-a95e-27f3665791d0_12_main.png?w=735&amp;h=485</image>
      </coverImages>
      <Id>59503</Id>
      <link>https://www.whatpackaging.co.in/video/industry-insights-ep-12-|-the-right-size-revolution-indias-74-packaging-machinery-sprint-59503</link>
      <guid>https://www.whatpackaging.co.in/video/industry-insights-ep-12-|-the-right-size-revolution-indias-74-packaging-machinery-sprint-59503</guid>
      <pubDate>Sat, 07 Mar 2026 11:38:00</pubDate>
    </item>
    <item>
      <title>Industry Insights EP 11 | What’s next for Bharat? The ultimate Plastindia 2026 A–Z tech guide</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/6257a81c-95ac-4eb4-8d12-c95d94fac1c2_e11.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="315" src="https://www.youtube.com/embed/876nkogIuEw?si=ECq4w87DdIiP17RA" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[The Plastindia 2026 A–Z finale on is a recap of the 12th edition of Asia's largest plastics exhibition at Bharat Mandapam. This episode captures a landmark moment for the Indian industry as exports are projected to double to USD 20-billion by 2027]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/6257a81c-95ac-4eb4-8d12-c95d94fac1c2_e11.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/6257a81c-95ac-4eb4-8d12-c95d94fac1c2_e11.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59485</Id>
      <link>https://www.whatpackaging.co.in/video/industry-insights-ep-11-|-whats-next-for-bharat-the-ultimate-plastindia-2026-a–z-tech-guide-59485</link>
      <guid>https://www.whatpackaging.co.in/video/industry-insights-ep-11-|-whats-next-for-bharat-the-ultimate-plastindia-2026-a–z-tech-guide-59485</guid>
      <pubDate>Sat, 28 Feb 2026 12:17:00</pubDate>
    </item>
    <item>
      <title>Plastindia 2026: | Vikram Fotedar highlights live R&amp;D and the "Bharat Next" engineering vision</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/0762e3f9-c6a4-45ac-9792-86f4f9198536_fotedar.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="399" src="https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7426212301009162240?compact=1" title="Embedded post" width="504"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[In this showcase, Vikram Fotedar highlights the unique decision to move Packone’s Ahmedabad-based R&amp;D machine directly onto the show floor. This machine provides a hands-on platform for visitors to conduct material trials, perform live demonstrations, and receive operator training on specialised components]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/0762e3f9-c6a4-45ac-9792-86f4f9198536_fotedar.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/0762e3f9-c6a4-45ac-9792-86f4f9198536_fotedar.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59442</Id>
      <link>https://www.whatpackaging.co.in/video/plastindia-2026-|-vikram-fotedar-highlights-live-rd-and-the-"bharat-next"-engineering-vision-59442</link>
      <guid>https://www.whatpackaging.co.in/video/plastindia-2026-|-vikram-fotedar-highlights-live-rd-and-the-"bharat-next"-engineering-vision-59442</guid>
      <pubDate>Sat, 14 Feb 2026 14:42:00</pubDate>
    </item>
    <item>
      <title>Industry Insights EP 10 | The tube challenge: Where sustainability, security, and style converge</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/51e4f776-2bb4-4572-ba3e-ca9d5c01b6d2_10main.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="315" src="https://www.youtube.com/embed/P-ktMM3DgMk?si=NJRuf0uAZ7cm197s" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[From dual-dispensing applicators to seamless 360-degree print and mono-material recyclability, the humble packaging tube has become a sophisticated, high-tech soldier on the retail shelf. Abhay Avadhani in conversation with Ramu Ramanathan shares his learnings from interactions with Albea, EPL, Mahika and UFlex]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/51e4f776-2bb4-4572-ba3e-ca9d5c01b6d2_10main.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/51e4f776-2bb4-4572-ba3e-ca9d5c01b6d2_10main.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59377</Id>
      <link>https://www.whatpackaging.co.in/video/industry-insights-ep-10-|-the-tube-challenge-where-sustainability-security-and-style-converge-59377</link>
      <guid>https://www.whatpackaging.co.in/video/industry-insights-ep-10-|-the-tube-challenge-where-sustainability-security-and-style-converge-59377</guid>
      <pubDate>Sat, 24 Jan 2026 12:41:00</pubDate>
    </item>
    <item>
      <title>Industry Insights EP 09 | Sustainable futures: Making flexible packaging recyclable</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/f2242f07-bd2a-4d41-8d2c-645868922a56_9.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="315" src="https://www.youtube.com/embed/3ZUihjWSr5I?si=2yfK2YfDAyVf8Enq" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA["It is a technical tightrope walk between profitability and sustainability." Abhay Avadhani and Ramu Ramanathan dive into the engineering ingenuity required to make flexible packaging truly circular. From the "multi-layer mess" of traditional laminates to the shift towards mono-material poly-olefins, we analyse the operational and environmental impact of this transition]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/f2242f07-bd2a-4d41-8d2c-645868922a56_9.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/f2242f07-bd2a-4d41-8d2c-645868922a56_9.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59362</Id>
      <link>https://www.whatpackaging.co.in/video/industry-insights-ep-09-|-sustainable-futures-making-flexible-packaging-recyclable-59362</link>
      <guid>https://www.whatpackaging.co.in/video/industry-insights-ep-09-|-sustainable-futures-making-flexible-packaging-recyclable-59362</guid>
      <pubDate>Sat, 17 Jan 2026 01:18:00</pubDate>
    </item>
    <item>
      <title>Industry Insights EP 08 | The engine of packaging: India's last-mile gig economy</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/3baf0869-891e-4088-bfa1-385360b847e0_8_main.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="315" src="https://www.youtube.com/embed/OuSfyuIvEE8?si=TV9T6dvtMCNtdnOw" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[What is the true cost of convenience? With a workforce projected to exceed twenty-three million, the gig economy has evolved from a fringe phenomenon into the literal, beating heart of urban India. We investigate the pivotal forces and high personal stakes driving this colossal, on-demand packaging revolution]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/3baf0869-891e-4088-bfa1-385360b847e0_8_main.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/3baf0869-891e-4088-bfa1-385360b847e0_8_main.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59353</Id>
      <link>https://www.whatpackaging.co.in/video/industry-insights-ep-08-|-the-engine-of-packaging-indias-last-mile-gig-economy-59353</link>
      <guid>https://www.whatpackaging.co.in/video/industry-insights-ep-08-|-the-engine-of-packaging-indias-last-mile-gig-economy-59353</guid>
      <pubDate>Sat, 10 Jan 2026 12:38:00</pubDate>
    </item>
    <item>
      <title>Industry Insights EP 07 | PackMach Asia Expo and Drinktec India: From bio-adhesives to robotics</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/12bdbe42-e305-4f10-a2c5-8a147925267b_eee7.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="315" src="https://www.youtube.com/embed/pap0Km9q62Y?si=F1OI_hsJKjhCDmoD" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[The floor of PackMach Asia Expo and Drinktec India 2025 was a showcase of the "clever plans" defining the future of food and beverage. Abhay Avadhani and Ramu Ramanathan break down the standout technologies from the world’s leading manufacturers. We move beyond the buzzwords to see how "Packaging 4.0"—an intelligent, data-driven ecosystem—is actually being implemented today]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/12bdbe42-e305-4f10-a2c5-8a147925267b_eee7.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/12bdbe42-e305-4f10-a2c5-8a147925267b_eee7.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59344</Id>
      <link>https://www.whatpackaging.co.in/video/industry-insights-ep-07-|-packmach-asia-expo-and-drinktec-india-from-bio-adhesives-to-robotics-59344</link>
      <guid>https://www.whatpackaging.co.in/video/industry-insights-ep-07-|-packmach-asia-expo-and-drinktec-india-from-bio-adhesives-to-robotics-59344</guid>
      <pubDate>Fri, 02 Jan 2026 19:36:00</pubDate>
    </item>
    <item>
      <title>Industry Insights EP 06 | The strategic pivot of Indian packaging in 2025</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/6b877d63-858a-4af8-912f-140ab69d6a9c_6.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="315" src="https://www.youtube.com/embed/SvCOVDLjeAI?si=cX0aQxnWEnnTx3uG" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[What is holding the Indian packaging sector back? Abhay Avadhani and Ramu Ramanathan analyse 2025 yearender survey to discuss how industry captains are implementing "green" initiatives and navigating the complex road to sustainability while achieving peak operational excellence]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/6b877d63-858a-4af8-912f-140ab69d6a9c_6.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/6b877d63-858a-4af8-912f-140ab69d6a9c_6.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59338</Id>
      <link>https://www.whatpackaging.co.in/video/industry-insights-ep-06-|-the-strategic-pivot-of-indian-packaging-in-2025-59338</link>
      <guid>https://www.whatpackaging.co.in/video/industry-insights-ep-06-|-the-strategic-pivot-of-indian-packaging-in-2025-59338</guid>
      <pubDate>Fri, 26 Dec 2025 13:17:00</pubDate>
    </item>
    <item>
      <title>Industry Insights EP 05 | Is India's packaging doing what it needs to do about the circular economy?</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/14cf8f30-0fb9-4f1b-8695-cb1c87ed3e9f_5.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="315" src="https://www.youtube.com/embed/GDbf_7m8AjE?si=bQ8z_nQzlMXlZ-nt" title="YouTube video player" width="560"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[Six panel discussions at the Pack.Nxt conference in Mumbai underscored a collaborative, market-driven approach to sustainable packaging. In this podcast, the discussion focuses on the fragmented, unorganised nature of the industry plus the increasing regulatory compliance burden on users and what needs to be done ...]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/14cf8f30-0fb9-4f1b-8695-cb1c87ed3e9f_5.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/14cf8f30-0fb9-4f1b-8695-cb1c87ed3e9f_5.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59337</Id>
      <link>https://www.whatpackaging.co.in/video/industry-insights-ep-05-|-is-indias-packaging-doing-what-it-needs-to-do-about-the-circular-economy-59337</link>
      <guid>https://www.whatpackaging.co.in/video/industry-insights-ep-05-|-is-indias-packaging-doing-what-it-needs-to-do-about-the-circular-economy-59337</guid>
      <pubDate>Fri, 26 Dec 2025 13:15:00</pubDate>
    </item>
    <item>
      <title>Amit Gupta of Mahika Packaging: Buyers are demanding new tubes</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/43cd10d0-6828-44f9-84fe-467e44b8db8d_mahika.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="399" src="https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7403762050746724352?compact=1" title="Embedded post" width="504"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[Amit Gupta aims to create tubes that become a growth engine for brands. He says, the key is to keep investing, stay relevant and adapt to new trends]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/43cd10d0-6828-44f9-84fe-467e44b8db8d_mahika.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/43cd10d0-6828-44f9-84fe-467e44b8db8d_mahika.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59326</Id>
      <link>https://www.whatpackaging.co.in/video/amit-gupta-of-mahika-packaging-buyers-are-demanding-new-tubes-59326</link>
      <guid>https://www.whatpackaging.co.in/video/amit-gupta-of-mahika-packaging-buyers-are-demanding-new-tubes-59326</guid>
      <pubDate>Sat, 20 Dec 2025 14:30:00</pubDate>
    </item>
    <item>
      <title>Manusrestha Sinha of Albea: How tubes hold the key to the B&amp;C market</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/3fc82ea8-8b23-4105-919e-1be2927e68b5_albea.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="399" src="https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7403693892111507456?compact=1" title="Embedded post" width="504"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[Manusrestha Sinha shares the latest designs from the Albéa Group stable which boost customer experience. Be it: innovative drop-by-drop applicators and pumps, and above all, how the tubes are a game-changer for beauty and cosmetics packaging]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/3fc82ea8-8b23-4105-919e-1be2927e68b5_albea.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/3fc82ea8-8b23-4105-919e-1be2927e68b5_albea.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59324</Id>
      <link>https://www.whatpackaging.co.in/video/manusrestha-sinha-of-albea-how-tubes-hold-the-key-to-the-bc-market-59324</link>
      <guid>https://www.whatpackaging.co.in/video/manusrestha-sinha-of-albea-how-tubes-hold-the-key-to-the-bc-market-59324</guid>
      <pubDate>Fri, 19 Dec 2025 14:35:00</pubDate>
    </item>
    <item>
      <title>HanumanthRao Perwala of Pragati Pack: Celebrating a medium that inspires</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/325948ae-e84d-4e52-8cd0-0bd2bd3670fe_pragati.jpg?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="399" src="https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7403762684183187457?compact=1" title="Embedded post" width="504"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[HanumanthRao Perwala (PVHR) showcases some of the innovations and inventions (some of it patented) which has been created by Pragati's packaging division in Hyderabad. Pragati Pack's world-class expertise has created compliant, high-performance packaging whilst overcoming environmental and supply chain challenges. Take a peek...]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/325948ae-e84d-4e52-8cd0-0bd2bd3670fe_pragati.jpg?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/325948ae-e84d-4e52-8cd0-0bd2bd3670fe_pragati.jpg?w=735&amp;h=485</image>
      </coverImages>
      <Id>59323</Id>
      <link>https://www.whatpackaging.co.in/video/hanumanthrao-perwala-of-pragati-pack-celebrating-a-medium-that-inspires-59323</link>
      <guid>https://www.whatpackaging.co.in/video/hanumanthrao-perwala-of-pragati-pack-celebrating-a-medium-that-inspires-59323</guid>
      <pubDate>Fri, 19 Dec 2025 14:27:00</pubDate>
    </item>
    <item>
      <title>Pardeep Wazir of Mahika Packaging: How tubes are luring top brands</title>
      <description type="html">&lt;div class='articleDetails_image'&gt;&lt;img src='https://img.whatpackaging.co.in/whatpackaging/7ce6cddd-5c86-4c3c-8e60-b2655f3f2e73_mahikaa.png?w=735&amp;h=485'/&gt;&lt;/div&gt;&lt;p&gt;&lt;iframe frameborder="0" height="399" src="https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7403762939222171648?compact=1" title="Embedded post" width="504"&gt;&lt;/iframe&gt;&lt;/p&gt;
</description>
      <summary>&lt;![CDATA[Pardeep Wazir shares how as the industry becomes more and more competitive, the tube-maker from Daman is reinventing themselves by designing fresh models]]&gt;</summary>
      <source>WhatPackaging?</source>
      <author>WhatPackaging? Team </author>
      <category>Features</category>
      <image>https://img.whatpackaging.co.in/whatpackaging/7ce6cddd-5c86-4c3c-8e60-b2655f3f2e73_mahikaa.png?w=735&amp;h=485</image>
      <coverImages>
        <image>https://img.whatpackaging.co.in/whatpackaging/7ce6cddd-5c86-4c3c-8e60-b2655f3f2e73_mahikaa.png?w=735&amp;h=485</image>
      </coverImages>
      <Id>59322</Id>
      <link>https://www.whatpackaging.co.in/video/pardeep-wazir-of-mahika-packaging-how-tubes-are-luring-top-brands-59322</link>
      <guid>https://www.whatpackaging.co.in/video/pardeep-wazir-of-mahika-packaging-how-tubes-are-luring-top-brands-59322</guid>
      <pubDate>Fri, 19 Dec 2025 10:57:00</pubDate>
    </item>
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