ABD re-invents whisky packaging with Hippy launch

Allied Blenders and Distillers (ABD), is boosting its play in the whisky segment with unique offerings built on core consumer insights. In its quest for this objective, ABD has launched a 180ml pack in Hippy. The Hippy that comes in a 180ml pack SKU, popularly known as the ‘quarter’, to a cool and stylish pack.

by Disha Chakraborty