Latest News, Features, Interviews, Analysis, Opinion, Blogs & Videos by About Us

WhatPackaging? is an essential reading for the packaging industry and is a labels and packaging extension of India’s leading printing magazine PrintWeek.
WhatPackaging? aspires to deliver relevant content covering all elements of the packaging supply chain – from design to print production and converting to packing and filling to warehousing and logistics, and retail.
WhatPackaging?’s target readership includes:packaging technologists at end-user companies, top executives at label, carton and flexible packaging converters, designers at branding agencies and managers at packaging and labeling equipment manufacturers and suppliers.
The content focus is packaging trends and innovations; end-user and converter case-studies; industry news, events and debates and new packaging designs and formats. The aim is to offer solutions via a range of industry expert articles from brands, customer and brands case-study covering equipment and technologies.
PrintWeek and WhatPackaging? are brands of Haymarket SAC.

Packaging is the fifth largest sector in India's economy and is one of the highest growth sectors in the country .
According to the Packaging Industry Association of India (PIAI), the sector is growing at a CAGR 22% to 25%.
The country’s paper industry needs investments of Rs 90,000 crore by 2030 for adding capacities to meet demand.
The Indian packaging industry was about USD31.7 billion in 2015. It has grown at a CAGR of 18% till FY20 – to an estimated USD72.6 billion, according to an ASSOCHAM-EY joint study
And in spite of the naysayers saying what they say about ink on paper or paperboard, you will get a sense of the bullishness in this space. - BMPA's Maharashtra survey about print says its is Rs 92,000 cr turnover in Maharashtra; plus 4.5 lakh print employees in Maharashtra; and 13,000 cr print export (6,200 cr direct export + 7,000 cr indirect export)