Brands rise to sustainability challenge at Maha Kumbh Mela

With more than 400 million people attending the 45-day Maha Kumbha Mela currently underway at Prayagraj, considered to be one of the biggest gatherings of people in the world, the event is expected to have a massive environmental impact. How will the government and the industry tackle the fallout? WhatPackaging? team finds out.

by Sai Deepthi