Britannia’s NutriChoice surpasses Rs 1,000-cr in revenue

Britannia has said that its leading health brand NutriChoice has surpassed Rs 1,000-crore in revenues. NutriChoice has registered revenue growth of 20% over the last two years, growing faster than the biscuit category. It dominates the health cookie segment with over 70% share of the category. Most recently, the brand introduced a range of specialised products infused with the power of five seeds and five herbs.

by Rahul Kumar