Consumer Perspectives on Eco-friendly Packaging: An Indian Context

Although some three-quarters of Indian consumers (75%) recognise the importance of protecting the environment, this doesn't always reflect in their actions. Only a small handful of consumers (15%) regularly recycle waste or buy products with sustainability claims according to Mintel research. This disconnect between consumer attitudes towards sustainability and their actual behaviours can be attributed to several factors, including lack of convenience and trust, affordability and accessibility

by Rushikesh Aravkar