Cycle Pure Agarbatti plans to completely offset its plastic footprint by 2026

Arjun Ranga, MD, Cycle Pure Agarbatti, delves into how the legacy brand came into being, and its evolution from a bootstrapped home-grown enterprise founded in 1948 in a conversation with Anupama Sajeet of Campaign India. Following are the edited excerpts of his interview

by Anupama Sajeet