FMCG majors shrink pack sizes as crude breaches USD 100

India’s fast-moving consumer goods (FMCG) companies are scrambling to recalibrate their business strategies, preparing to either shrink product grammages or implement price increases, as international crude oil prices breached the USD 100 per barrel mark this week amid escalating geopolitical tensions in the Middle East.

by Abhay Avadhani