Less is More: Why simplicity in packaging is as important as bold packaging

Ismail Sutaria, lead consultant in packaging and materials has more than eight years’ experience in market research and consulting in the packaging and materials industry. Sutaria looks at how vacuum metallised films have transformed packaging solutions, plus how FMCG majors are advocating less is more for packaging formats. An exclusive WhatPackaging? series in partnership with Future Market Insights.

by WhatPackaging? Team