Packview: A mixed bag

Gajesh Mitkari designer, illustrator, and founder of Nagpur-based creative firm Studio Modak and Koel Bhadra, AGM, Packaging Innovation, L’Oréal, SAPMENA give their views on the packaging of popular FMCG products. Aesthetic appeal, design aspects and technical specifications are taken into consideration

by Divya Subramaniam