The revamp of Mili Tea by De Icebreaker Creative Studio

At De Icebreaker Creative Studio (DIB), a recent project involved revamping the packaging for Mili, a legacy brand under Wagh Bakri, targeting rural areas of western India. Given Mili's history of packaging changes, the company was tasked with infusing modernity while leveraging its legacy recall value

by Abhay Avadhani