Top job: How Pragati created high value cards for ITC

During BMPA's PS 24 on 18 January, the WhatPackaging? team came across an interesting set of card samples by ITC in the goodie bag. What intrigued us was the finishing of the job, and the colours. And so, we asked Harsha Paruchuri of Pragati Offset (the Hyderabad-based print specialist had produced the gift pack for ITC) to share how the desired results were achieved and what made this job so stunning.

by Abhay Avadhani