Weekly FMCG Update: Rural leads, urban joins the party

FMCG is seeing 12% growth in Q4 as beverages and packaged food lead; rural stays strong. The takeaway: the FMCG behemoths have distribution as their strength. eCommerce has provided new brands with the clout they never dreamt of. And so, they are nimble, plus they are capturing the premium end of the FMCG boom.

by WhatPackaging? Team