What a kirana store in Lower Parel has to say about packaging efficacy

Vedant Bhalwatkar, a packaging technologist has a conversation with the local shopkeepers of Mumbai’s busy Lower Parel district. The aim: to understand rapid selling items to packaging wonders. In all this there is a message for FMCG brands about the interplay of products, packaging and consumer satisfaction.

by Vedant Bhalwatkar