Why laminated pouches are replacing rigid formats

Shailesh Sheth, chairman and managing director, Kris Flexipacks, in this article, explores how the business case for flexible packaging spent a long time resting almost entirely on cost. Compared to glass, rigid plastic, or metal, laminated pouches and flexible formats were cheaper to produce, lighter to ship, and more efficient to store. That was enough for most procurement conversations, and it drove significant adoption across FMCG, food processing, and personal care over the past two decades