Campaigns still matter. But in a world of hundreds of touchpoints and millisecond decisions, the brands building durable equity are those with ownable design systems not just a great creative
PepsiCo India highlights ingredient transparency on packs
The company is updating packaging across its snacks brands to highlight the absence of artificial colours and flavours
Your packaging is talking. But is it saying the right things?
With unboxing culture and AI-powered shopping on the rise, packaging speaks before brands do and increasingly, it’s the only pitch that matters, per an Elmwood report
KRBL’s Kunal Sharma on how customer-brand connect is crucial
KRBL Limited’s vice president for marketing and organised trade maintains that the biggest challenge for marketers is creating a distinct brand identity in a cluttered FMCG space
Emami targets Rs 1,000 crore revenue for Smart and Handsome
The wellness company rebranded its men’s grooming Fair and Handsome brand to Smart and Handsome and will invest Rs 15-crore to support rebranding.
Parle, Britannia score as most chosen FMCG brand: Kantar
Kantar released its Brand Footprint India report which features the most chosen (in-home and out-of-home) brands based on consumer reach points