From sustainability and tamper evidence to anti-counterfeiting and intelligent packaging, smart shrink sleeves are transforming how brands protect, engage and connect with consumers
Chetan Jain: Why BOPP wrap-around labels remain ideal for PET bottles
Chetan Jain writes about BOPP wrap-around labels gaining preference across PET packaging applications
Chetan Jain: What if your mock-up looked like final production?
Mock-ups are no longer just visual aids. From keyline design to 3D prototyping, production-ready mock-ups are becoming essential tools for accuracy, validation, and faster packaging development
The Chetan Jain Column: AI is quietly reinventing packaging
Artificial intelligence is beginning to influence packaging design, production inspection, predictive maintenance, and smart labelling. The shift may be gradual, but its impact on shrink sleeve packaging and the wider industry could be significant
The Chetan Jain Column: From matte luxe to tactile gloss, finishes shaping shrink sleeve packaging
Chetan Jain an author, and the executive director of Taurus Packaging, a shrink sleeve manufacturer
The Chetan Jain Column: Print Tech that meets vision and operations’ tolerance
Taurus Packaging, based in India, supplies shrink sleeves and labelling solutions to a range of FMCG and beverage brands
The Chetan Jain Column: Shrink sleeves that elevate shelf impact
Taurus Packaging, based in India, supplies shrink sleeves and labelling solutions to a range of FMCG and beverage brands
The Chetan Jain Column: Taurus Packaging expands TruCycl initiative
Taurus Packaging, based in India, supplies shrink sleeves and labelling solutions to a range of FMCG and beverage brands
Taurus Packaging launches 100% recyclable shrink sleeve
Taurus Packaging, based in India, supplies shrink sleeves and labelling solutions to a range of FMCG and beverage brands. The company stated that TruCycl is now commercially available for brands seeking to upgrade to recyclable packaging formats
The Chetan Jain Column: PET jars in BOPP labels with release tape
WhatPackaging? brings you a column from Chetan Jain, managing director and CEO of Taurus Packaging
The Chetan Jain Column: Recycled PET
WhatPackaging? brings you a column from Chetan Jain, managing director and CEO of Taurus Packaging.
The Chetan Jain Column: Designing for the future
WhatPackaging? brings you a column from Chetan Jain, the executive director of Taurus Packaging.
The Chetan Jain Column: Designing for consumer safety and health
WhatPackaging? brings you a column from Chetan Jain, the executive director of Taurus Packaging.
The Chetan Jain Column: Logistics in the packaging industry
WhatPackaging? brings you a series from Chetan Jain, the executive director of Taurus Packaging. In this piece, he talks about the world of shipping and logistics.
PCR mandate, a burden or benefit
Recently this term has been in the news in India. The Government of India has made an amendment on Plastic Waste Management (PWM) regulations and Extended Producer Responsibility (EPR) rules for using plastic by adding 10% PCR in flexible packaging material from 2025. Brands have no choice but to accept this change and modify their priorities around it.
The Chetan Jain column: The road to perfect shrink sleeves
Chetan Jain, the executive director of Taurus Packaging, has quite literally written the book(s) on shrink sleeves. WhatPackaging? brings you a series of excerpts from Jain’s books. The following is extrapolated from his first book — Sleeve it Right, published in 2020
Spotlight on non PVC-based materials for sustainable shrink sleeve
For sustainable packaging, there are several points to consider, especially when we are moving away from PVC. Chetan Jain, executive director, Taurus Packaging collates his thoughts in this article on options that can be considered for non-PVC sustainable packaging solutions