Raahil Chopra of Campaign India caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to understand about the impact of the brand, and how it aims to break the clutter during the festive season, and how it moved to paper straws from plastic straws ...
Perfetti Van Melle to use recycled plastic for Diwali gifting
Rajesh Ramakrishnan, Perfetti Van Melle's managing director talks to Raahil Chopra about the packaging solutions at Perfetti Van Melle, sustainability and more...
Cannes Lions 2023: Brands to focus on purpose
Unilever’s Conny Braams and Alessandro Manfredi discuss how brands can grow in the ever-changing landscape