Shailesh Sheth, chairman and managing director of Kris Flexipacks, highlights how packaging is no longer just about protecting the product, but it is an integral part of brand identity.
Shailesh Sheth: Automated excellence — a novel approach to food
Food labelling has evolved from a legal requirement to a vital tool for consumer and company communication in today's health-conscious culture. Precise labels are essential since they provide buyers with information about ingredients and possible allergies. Nonetheless, manufacturers have difficulties in guaranteeing consistency and adherence to hundreds of goods. In this special column, Shailesh Sheth, chairman and managing director, Kris Flexipacks says this is where automation enters the picture, transforming the process of labelling food by making it more accurate and predictable