Digital integration and precision: The new blueprint for carton converting
As brands demand greater agility and zero-fault production, the industry is moving toward highly automated, integrated systems that bridge the gap between creative intent and consumer experience. Ludovico Frati, sales and marketing director for digital at Bobst, in this guest article, reports
22 Jan 2026 | 252 Views | By Ludovico Frati
The role of converting in folding carton manufacturing has shifted from a final technical stage to the strategic heart of the packaging supply chain.
While the traditional workflow begins with design and pre-press before moving to printing and die-cutting, the sequence is being revolutionised by digital and flexo web-fed technologies. These advances are reshaping production economics by integrating multiple steps into a single, seamless process.
Mastering the die-cutting mix
Achieving peak performance in converting requires a sophisticated understanding of die-cutting technologies. Flatbed die-cutting remains the backbone of sheet-fed production, priced for its superior cut quality and versatility across various substrates. However, the rise of shorter runs and the need for faster turnaround times are increasing the relevance of rotary systems.
Rotary solid die systems offer exceptional repeatability for high-volume work, capable of reaching speeds of 20,000-sheets per hour. Conversely, rotary flexible dies have emerged as an agile solution for short-run applications. These systems minimise setup times and provide a low-cost entry point for converters, though they are generally reserved for lighter-gauge materials. Increasingly, automation and smart registration are being used to bridge the trade-offs between these methods, ensuring consistent output regardless of run length.
Beyond the cut: Folding and glueing
If die-cutting defines the form of a package, the folding and glueing process brings it to life. Modern folder-gluers have evolved far beyond simple finishing stations. They now accommodate complex geometries, from standard crash-lock bottoms to intricate six-corner constructions and e-Commerce formats.
The integration of camera inspection and modular designs has elevated these machines into critical components of a zero-fault production line. In high-stakes sectors like pharmaceuticals and luxury cosmetics, where regulatory compliance and brand perfection are non-negotiable, these automated quality controls are essential.
Managing substrate variability
A significant challenge in carton converting remains the inherent nature of the material itself. Paperboard and cartonboard are renewable but sensitive to environmental factors like temperature and humidity. Because these materials are hygroscopic, excess moisture can lead to warping and deformation.
To combat this, the industry is turning toward single-pass production solutions that reduce the substrate's exposure to atmospheric changes. Furthermore, precision in grain direction remains a fundamental requirement. Correctly orienting the box layout according to the grain is vital for dimensional stability and the structural integrity of the final pack, a task that becomes more complex as converters look to optimise imposition layouts for medium and long runs.
The digital frontier
The digital transformation of the sector is accelerating rapidly. Inkjet printing for cartons is projected to grow at a compound annual growth rate of 11% through 2030. However, Frati suggests that true transformation involves more than just digital printing; it requires all-in-one digital converting.
By consolidating printing, embellishment, quality control, and cutting into a single automated flow, converters can significantly reduce waste and time-to-market. This shift moves away from isolated machinery toward an integrated ecosystem powered by data analytics and predictive maintenance.
As the industry navigates a landscape defined by shrinking lead times and sustainability mandates, the converters who succeed will be those who combine traditional craftsmanship with the precision and speed of modern digital systems.