HUL's PBBU celebrates excellence in the POS category at SIES SOP Star Awards

HUL’s Premium Beauty Business Unit wins three awards under the point of sale category at SIES SOP Star Awards, which was bestowed by the SIES School of Packaging (SOP) in Navi Mumbai

04 Apr 2024 | By Aditya Ghosalkar

Product: Love Beauty and Planet Sustainable Gift Pack
Innovator: HUL PBBU
Category: Point of Sale
USP: The insert is eCommerce compliant and can sustain a total weight of 900 grams. To eliminate the use of plastic, a rope is inserted between two cuts that makes the package easy to carry. And, the flap closing is achieved with a tamper-proof paper sticker. 

Product: FYHP Pinacolada Gift Pack
Innovator: HUL PBBU
Category: Point of Sale
USP: The fluted carton boasts a conical  shape that snugly accommodates a 300 ml lotion, 300 ml shower gel, 200 ml lotion, and also a 50 ml shower gel in a diagonal position. The value-engineered design creases ensure minimal waste and maximum utility. Also, a D-punch type handle is incorporated, making it easy for consumers to carry on the go.

Product: Simple Gift Pack
Innovator: HUL PBBU
Category: Point of Sale
USP: Versatile for both modern and retail outlets, the pack’s design has inserts and cavities designed to securely hold 50 ml and 150 ml tubes, along with a 40 g glass jar. It is equipped with a tab lock for easy opening.

Tags : HUL PBBC
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The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

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The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy

 

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16.67%

Lack of consumer awareness

 

50.0%

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