InfinityBox’s strategy with reusable plate and container materials

InfinityBox provides sustainable packaging service in the food operations industry with its reusable serviceware. Its CEO and founder, Shashwat Gangwal, shares with the WhatPackaging? team, how InfinityBox is playing an important role in solving the waste conundrum in the packaging industry

26 Jul 2023 | By Abhay Avadhani

Clients outsource their packaging needs, eliminating the need to invest in packaging infrastructure and resources

How has been the journey of InfinityBox since its inception and now?
The idea for InfinityBox emerged during our time at IIT Kharagpur. We became aware of the amount of single-use plastic accumulating on campus. The prevalent waste management methods involved; either sending the plastic to landfills or burning it, both of which posed significant environmental hazards.

We recognised that plastic is a cost-effective, reliable, and user-friendly material, and that the key lies in innovating the way plastic was currently utilised. Therefore, we based our service on SKUs for our clients ranging from food delivery services to corporates, hospitals and universities.

We now collaborate with corporates, co-working spaces, colleges, campuses, hospitals, and other organisations including major brands like Morgan Stanley, Piramal Group, Narayana Hospitals, Aster Hospitals, and MPL among others to optimise their operations. In addition to subsidies from UNDP and other international organisations, the firm raised a seed round of USD 1.2 million from investors, including Weh Ventures, Capital A, and Rainmatter, which was co-founded by Nithin Kamath of Zerodha.

By utilising InfinityBox’s end to end services, enterprises can streamline their processes, enhance waste management practices, and reduce manpower and energy consumption. InfinityBox has served over three million orders and reduced 2,00,000 plus kilograms of single-use plastic and over 1-bn litre of water.

Shashwat Gangwal, founder and CEO, InfinityBox

How InfinityBox is revolutionising the packaging industry?
InfinityBox offers “packaging-as-a-service”, a solution to address the existing limitations in the industry. Currently, clients must choose between disposable packaging or reusable plates washed in the cafeteria, which requires substantial manpower and chemical procurement.

Our service stands out by providing a tailor-made consumption stock of various plate and container materials, such as steel, melamine, ceramic, PP, and acrylic, including chafing dishes, to meet corporate or enterprise preferences. At the end of each day, we collect the used serviceware, wash it, and make it reusable. What sets us apart is our ability to operate at a large scale, ensuring maximum efficiency and sustainability by reducing water, electricity, and chemical consumption.

Ultimately, we are transforming the packaging industry by offering a convenient, eco-friendly, and cost-effective alternative to traditional methods.

The technology used by InfinityBox for strengthening its reach and streamlining their process?
By implementing the latest technologies, InfinityBox aims to contribute to reducing its environmental footprint by minimising packaging waste, and the consumption of new resources. We have invested in a tech team to leverage various technical solutions to optimise inventory management, logistics operations, and real-time communication with clients.

This automated inventory management system eliminates the need for manual tracking and reduces the risk of stockouts or delays in fulfilling client orders. Additionally, our in-house tech capabilities enable us to provide tailored solutions for small and medium-sized businesses (SMEs) and meal subscription players, streamlining their order flow processes.

Technology also plays a crucial role in streamlining the logistics processes of InfinityBox. By implementing logistics management systems, the company can track the transportation of packages and provide clients with real-time updates.

The company has adopted an automated format that replaces traditional methods. By transitioning clients from manual processes to automated systems, InfinityBox enhances efficiency, accuracy, and convenience.

The company’s solutions mainly cater to corporates, hospitals, schools and co-working spaces

How will InfinityBox be a gamechanger in the food-tech industry?
Innovative technologies and concepts can have a significant impact on the food-tech industry by improving efficiency, sustainability, and convenience for customers. One key advantage of InfinityBox is its ability to streamline food service operations. With our service, the clients can entirely outsource their packaging needs, eliminating the need to invest in packaging infrastructure and resources.

Among the major beneficiaries of our service are corporates, hospitals, schools and co-working spaces - as they gain newfound sustainability while providing their employees with hygienic and hassle-free food service. For cafeteria management vendors, partnering with InfinityBox brings cost reductions and streamlines operations, alleviating the complexities associated with on-floor management.

InfinityBox - At a glance
InfinityBox was founded by IIT Kharagpur graduates, Shashwat Gangwal and Keshav Godala, in order to provide sustainable packaging service in the food operations industry. Since its inception in 2020, the company has experienced growth and success estimating to USD 1.2-m from investors, including Weh Ventures, Capital A, and Rainmatter, co-founded by Nithin Kamath of Zerodha, and has also received grants from UNDP and other international organisations.

The Bengaluru-based company’s commitment to sustainability, efficient use of technology, and strategic partnerships with brands position them at the forefront of building a greener future for the food-tech industry. In Bengaluru and Mumbai, the company has also worked with online delivery platforms such as Swiggy and Zomato to explore the use of their containers and hence, propelled the adoption of reusable practices in the food service industry.

InfinityBox claims to create a positive impact on the business, customers, and environment through their eco-friendly packaging solutions which contributes to reductions in water, chemical, and electricity consumption.

Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?


The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy



Inadequate infrastructure



Shortage of recycling firms



Lack of consumer awareness



Total Votes : 18


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