Pack View: iD Coffee

Jashvi Shah, Ctrl M

The brand consistently delivers innovative packaging designs, and this latest one is no exception. Resembling the iconic South Indian filter coffee bowl and glass, it cleverly merges tradition with modern functionality. Its stable upright positioning sets it apart on shelves and entices consumers to give it a try.

This strategic approach not only boosts brand visibility but also fosters loyalty among consumers who appreciate such innovative touches.

Its unique appearance sets it apart from competitors, compelling potential customers to give it a try, if only out of curiosity. This strategic approach to packaging design has very well enhanced their brand.

Pawan Kulkarni, Packfora

The very first thing you notice is the unique shape. Which immediately grabs the attention.

The artwork has been designed  martly to portray a ‘dabarah’ which was traditionally used to drink filter coffee.

From a user experience however, opening the cap is a little challenging as the flexible pouch keeps getting twisted and the gusset provided at the bottom doesn't effectively serve to keep the pack stable upright as it is curved.