Pack View: Kit Kat Chunky

The chocolate bar is packed in a wrapper made up of recycled paper and plastic. The package avoids a foil layer and uses recyclable material for packaging which is one of the latest initiatives by the brand.

16 Mar 2023 | By Disha Chakraborty

Bhavika Shah, 

The perfect nutritious ‘break’, the Kit Kat chunky serves as the ultimate on-the-go snack to satiate your immediate hunger pangs. Its arresting red packaging is very catchy and depicts the deliciousness of the product.

The eco-friendly packaging is a conscious effort on the brand’s initiative towards a sustainable environment. Kit Kat Chunky with its crunchy wafer covered with quality, smooth chocolate is sheer Indulgence. The packaging comes from 80% recycled plastic as per Nestles last claim and has an easy to tear strip.The mono carton has six faces, which is a key differentiating factor.

It also makes the package opening and handling easier.

The yellow and brown colours used in the artwork adhere to the products packed inside.

The inside tray adds to consumer convenience. In addition, the seal of the tray is printed using vibrant colours.

One scope of improvement is that excessive amount of hotmelt glue is used for sealing the side flaps of the carton, which can be optimised.

 

Yatin Patil, 
The new pack of KitKat is a great example of a brand that is conscious of sustainability and eco-friendliness.

The packaging of the chocolate bar is made using recyclable materials, including polypropylene (PP) for the barrier layer, metallised PP in the middle, and a surface printing layer of PP with a matte finish on top.

The centre-sealed pouch is created using the latest form fill and seal machine technology, ensuring a tight seal and protection for the product inside.

matte finish printing gives the packaging a modern and sleek design, while the recycling symbol on the packaging showcases the brand's commitment to reducing its environmental impact.

Overall, the new pack of KitKat is a great choice for consumers who are looking for a delicious treat while also being mindful of the environment.

Tags : Pack View
Latest Poll

Which is the sustainable packaging product among MSMEs that is most popular?

Results

Which is the sustainable packaging product among MSMEs that is most popular?

Bagasse and biodegradable boxes

 

33.33%

Corrugated boxes

 

33.33%

Paper bags

 

33.33%

Recyclable plastic (bubble wraps, bio-plastic)

 

0%

Total Votes : 3

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