Pack View: Pro Skin facial toning wet wipes

The seal able flaps ensure the stack of wet wipes does not dry out. It increases the shelf life by maintaining the moisture content.

14 Jun 2023 | By Disha Chakraborty

Private View: Pro Skin facial toning wet wipes

 

Yugandhara Dalvi

The pro skin facial wet wipes packaging is made of several layers of various polymers, usually PE and PET, as well as materials that prevent moisture transfer.
But the plus-point is the plastic lid that few wet wipe brands offer. It keeps the pack steady while pulling out the tissues and helps keep moisture in the wet wipes intact.
This pack also has a resealable sticker which acts as a second layer of protection from the moisture in wipes, as it is a very important function of the product.
As the plastic lid uses a lot of space on the pack, the sticker with branding is a clever usage of real estate.
The gold foiling used in the sticker of the lid sets the tone for a premium product.
The pink colour usage fails to complement the ingredient imagery.
The ingredients mentioned on the plastic windows could be more impactful if paired with benefits to users.The packaging indicates the product category. Hence bringing the “wipes” in gold, the ingredient or benefits could have made a further impact.
Representation of the face on the pack also helps understand the category better.
 

 

Santosh Chaurasiya

A standard pack used by multiple brands, and quite convenient to use.

The contrast of the colour used is poor, as the yellow/peach/apricot text becomes challenging to read.

 

 

 

Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Results

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy

 

21.05%

Inadequate infrastructure

 

10.53%

Shortage of recycling firms

 

21.05%

Lack of consumer awareness

 

47.37%

Total Votes : 19

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