Pack View: The only piri piri mix

The lid had two types of caps enabling you to control the amount of powder to be sprinkled.

14 Jun 2023 | By Disha Chakraborty

The Only piri piri mix

 

Yugandhara Dalvi

The bottle is made out of thick glass and has a distinctive shape.

The cap, which is made from plastic, is unusual and new. It has a double-open flap.

The first flap opens to regular sprinkling pores/holes, whereas the second opens to a bigger hole for scooping or refilling.

A small spoon can be used from the second flap opening. This creates ease, especially for people who are used to using a spoon to measure spices and are unsure about the sprinkler.

The die-cut spoon on the label looks interesting as it suggests a small teaspoon of spice can be used. The contrast colour of the label vs the product colour helps the design to stand out. The small mnemonic at the bottom of the label, which says - let's eat better - adds value to the product.

The lid variant sticker works well as it helps the user recognise the product even when kept horizontal. The cap opening instructions mention two-way flip caps. Giving clear instructions on sprinkle flip and scoop flip would make it easier for users.
 

 

Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Results

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy

 

22.22%

Inadequate infrastructure

 

11.11%

Shortage of recycling firms

 

16.67%

Lack of consumer awareness

 

50.0%

Total Votes : 18

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