Plastic leads sustainable packaging shift

The growth of global eCommerce has made sustainability central to packaging strategies. Businesses are shifting to eco-friendly materials in response to regulatory changes and growing consumer concern about environmental impact. Sustainable eCommerce packaging is now essential, not optional, for long-term efficiency and compliance.

This transition focuses on materials and designs that cut carbon emissions, reduce landfill waste, and improve lifecycle performance across supply chains. The packaging used in online retail must now meet durability requirements while aligning with environmental goals.

Consumer demand is a key driver. Buyers prefer brands using recyclable, compostable, and biodegradable packaging, prompting firms to adopt materials that support circular economy principles. Regulations are also shaping the market. Governments in North America and Europe have enforced stricter rules on waste and emissions, pushing companies to invest in sustainable alternatives.

Asia Pacific is the fastest-growing region, with China at the centre of this trend due to its eCommerce dominance and rising ecological awareness. Plastic remains the most used material, thanks to its recyclability, cost-efficiency, and strength. Recycled polyethene terephthalate (rPET) and high-density polyethene (HDPE) are common choices, balancing protection with environmental responsibility.

The B2C segment is at the forefront, driven by direct-to-consumer models and the need to enhance customer experience through sustainable practices. Electronics and appliances also contribute significantly, requiring packaging that protects fragile items during long-distance shipping.

Sustainable packaging is now a core element of retail strategy, shaping brand perception and reducing environmental impact.