Private View: KitKat Chunky

Two packaging experts view the pack of Monsoon Harvest and share insights on its unique design and materials

18 Sep 2023 | By Disha Chakraborty

The package avoids a foil layer and uses recyclable material for packaging which is one of the latest initiatives by the brand

 

Bhavika Shah, Beyondesign


The perfect nutritious ‘break’, the Kit Kat chunky serves as the ultimate on-the-go snack to satiate your immediate hunger pangs.

Its arresting red packaging is very catchy and depicts the deliciousness of the product.  

The eco-friendly packaging is a conscious effort on the brand’s initiative towards a sustainable environment.

Kit Kat Chunky with its crunchy wafer covered with quality, smooth chocolate is sheer Indulgence. The packaging comes from 80% recycled plastic as per Nestles last claim and has an easy to tear strip.  

 

Yatin Patil, Bizongo
The new pack of KitKat is a great example of a brand that is conscious of sustainability and eco-friendliness.

The packaging of the chocolate bar is made using recyclable materials, including polypropylene (PP) for the barrier layer, metallised PP in the middle, and a surface printing layer of PP with a matte finish on top.

The centre-sealed pouch is created using the latest form fill and seal machine technology, ensuring a tight seal and protection for the product inside.

The matte finish printing gives the packaging a modern and sleek design, while the recycling symbol on the packaging showcases the brand's commitment to reducing its environmental impact.

Overall, the new pack of KitKat is a great choice for consumers who are looking for a delicious treat while also being mindful of the environment.

 

Latest Poll

8.3 billion tons of plastic has been created to date globally and only 10% is being recycled. What is the solution for the plastic problem?

Results

8.3 billion tons of plastic has been created to date globally and only 10% is being recycled. What is the solution for the plastic problem?

Reducing the use of inks in the laminates by 50%

 

14.00%

Use of mono material laminate structure

 

22.00%

Adapting lap seal structures

 

14.00%

Manufacture polymers and polymer products which are 100% recyclable

 

50.0%

Total Votes : 50

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