Pack View: KitKat Chunky

Two packaging experts view the pack of Monsoon Harvest and share insights on its unique design and materials

18 Sep 2023 | By Disha Chakraborty

The package avoids a foil layer and uses recyclable material for packaging which is one of the latest initiatives by the brand

 

Bhavika Shah, Beyondesign


The perfect nutritious ‘break’, the Kit Kat chunky serves as the ultimate on-the-go snack to satiate your immediate hunger pangs.

Its arresting red packaging is very catchy and depicts the deliciousness of the product.  

The eco-friendly packaging is a conscious effort on the brand’s initiative towards a sustainable environment.

Kit Kat Chunky with its crunchy wafer covered with quality, smooth chocolate is sheer Indulgence. The packaging comes from 80% recycled plastic as per Nestles last claim and has an easy to tear strip.  

 

Yatin Patil, Bizongo
The new pack of KitKat is a great example of a brand that is conscious of sustainability and eco-friendliness.

The packaging of the chocolate bar is made using recyclable materials, including polypropylene (PP) for the barrier layer, metallised PP in the middle, and a surface printing layer of PP with a matte finish on top.

The centre-sealed pouch is created using the latest form fill and seal machine technology, ensuring a tight seal and protection for the product inside.

The matte finish printing gives the packaging a modern and sleek design, while the recycling symbol on the packaging showcases the brand's commitment to reducing its environmental impact.

Overall, the new pack of KitKat is a great choice for consumers who are looking for a delicious treat while also being mindful of the environment.

 

Latest Poll

Which is the sustainable packaging product among MSMEs that is most popular?

Results

Which is the sustainable packaging product among MSMEs that is most popular?

Bagasse and biodegradable boxes

 

24.00%

Corrugated boxes

 

44.00%

Paper bags

 

28.00%

Recyclable plastic (bubble wraps, bio-plastic)

 

4.00%

Total Votes : 25