Top Job: Yarbal Print-Pack's sweets box for Bolas Agro

Belagavi-based Yarbal Print-Pack highlights how its Kaju Katli 500-gm box stands out on the shelf. The sweets package is designed for the client Bolas Agro, a food processor specialist dry fruits and nuts sector

25 Jan 2024 | By Abhay Avadhani

Top Job for Yarbal: Bolas Agro's Kaju Katli 500-gm aesthetic pack

In India, sweets are an essential component, integral to the completion of any festival, ceremony, or occasion. And, Kaju Katli is a popular Indian dessert usually topped with vark(a fine silver leaf that grandifies the look plus has anti-microbial properties).

What makes the Indian dessert more popular? The box packaging showcases crushed aluminium foil as the central graphic element to improve the visual appeal similar to providing a 3D effect of Kaju Katli.

The pre-press, including special photography of the product and crushed aluminium foil, is the USP.

Top specs of Kaju Katli 500-grams box

Product: Sweets box

Client: Bolas Agro

Time duration from design to completion:15 days

Type of screening: 175

Press: Offset and screen printing; Mitsubishi 1F Series semi-automatic printing machine

Post press: Auto-lamination, die-cutting on an automatic die-cutter; 3D emboss of aluminium foil crushed on top of the Kaju Katli image to get the appeal of real sweet

Art: CMYK

Substrate: ITC Carte Lumina 350-gsm

Finishing: Screen printing of crushed aluminium foil

In December, the PrintWeek team visited Yarbal Print-Pack’s plant in Karnataka. The motto was to recognise the secret recipe that enabled the company to win the PrintWeek Award for SME Company of the Year in 2023

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The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

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16.67%

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