ITC launches its second paper based packaging product

After a successful launch of paper based packaging for Aashirvaad Atta, ITC has launched another packaging for Sunfeast Farmlite biscuits that uses paper based packaging. 

ITC Sunfeast Farmlite, a range of biscuits from ITC Foods, has launched its new offering Sunfeast Farmlite digestive biscuit family pack in 100% outer paper bag packaging. 

Ali Harris Shere, chief operating officer, Biscuits and Cakes Cluster, ITC Foods said, “The launch of first-ever outer bag made from 100% paper is a significant step towards the brand’s commitment to promote sustainable packaging. This is an industry-first initiative and plans are underway to adopt this packaging for other biscuit products in due course of time.”

An industry first innovation in packaging, this move establishes the brand as a trendsetter in the biscuit category. 

Sunfeast Farmlite Digestive family pack with the new 100% outer paper bag packaging will be available with the 800g SKU on Flipkart.