A yearbook cover bags award for best applied packaging product

A holographic effect yearbook cover won an award for ‘Best Applied Decorative/Packaging Product’ category at the Excellence in Holography Awards 2023, which was held online between 21 - 22 November, and organised by the industry trade body International Hologram Manufacturers Association (IHMA).

23 Nov 2023 | By Abhay Avadhani

The 11th Enshrinement Yearbook cover created using HoloJet paper

The 11th Enshrinement Yearbook cover for the Naismith Memorial Basketball Hall of Fame in Springfield, Massachusetts has been created using Hazen Paper Company’s HoloJet paper, projecting a refractive three-dimensional image of a basketball symbolising the Hall of Fame Dome.

This year’s cover includes fresnel lens technology and a new holographic element that Hazen calls ‘Metal-Morphosis’, which utilises a new deep-groove system for sharper images and dimensionality. Appearing to move and change with the angle of light, the holographic treatment induces engagement and interaction with the book.

The custom holograms were created at Hazen’s US holographic laser lab, then micro-embossed and transfer-metallised onto 12-point WestRock Tango C2S using Hazen’s environmentally friendly Envirofoil and HoloJet process. The holography is created with an optical structure that is imparted on the surface of the paper (underneath the printed graphics) with an ultra-thin polymer layer that is less than two microns in thickness. Envirofoil is a non-plastic paper that is recyclable as paper.

The judges reflected in making their award that the Hazen holographic team had raised the bar once again, amplifying the special effects each time to ensure the cover continues to excite and engage the consumer.

The Excellence in Holography awards mark success for suppliers, manufacturers and end-users at the forefront of the sector who have brought forward innovative hologram products or techniques over the last 12 months.

Paul Dunn, chair of the IHMA, said, “The standard of entries were of the highest quality, representing an innovative industry at the forefront of the fight against brand piracy and counterfeiting.”

In congratulating the winner, he said, “The awards celebrate the best in holographic achievement and the remarkable innovations our industry produces every year. Design excellence, creativity and technical skill have been prevalent this year, reinforcing holography’s success as one of the most effective, reliable and adaptable decorative and brand packaging devices.”

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