Cassio Simoes helmed important portfolios across different businesses at Tetra Pak over the past 20 years. Most recently, he was managing director of Tetra Pak Andina. With a strong track record of helping customers innovate for growth, his expertise will be instrumental in driving the company's growth and expansion in the South Asia region, which includes India, Sri Lanka, Bangladesh, Nepal, and Bhutan.

Ashutosh Manohar welcomed Cassio to lead Tetra Pak South Asia in this next phase of growth. Manohar said, "His extensive experience and leadership skills will be invaluable as we continue to strengthen our position as a leading provider of food processing and packaging solutions in South Asia. I’m confident that under his leadership, we will deliver great value to our customers, deliver food safely to consumers all over the region, and do this in a way that we do right by the planet.

During Ashutosh Manohar's tenure Tetra Pak had showcased a fibre-based barrier to replace the aluminium layer in the standard Tetra Pak carton. Also, he was at the forefront in urging consumers to segregate their Tetra Pak cartons. Speaking to WhatPackaging? magazine he had said, "The Tetra Pak cartons are already recyclable. So, please help us in our recycling activities by the simple task of segregating the cartons.”

Ashutosh Manohar spearheaded the Tetra Pak's production, through decrease in the energy consumption plus boosting the product viability by using smart machines in manufacturing. He had shared with WhatPackaging? that "When you collect data in real time and utilise that, you'll be able to drive the utilisation of the plant from 60%-70% to 90% without using a new machine,"

Meanwhile, commenting on his appointment, Cassio said that he is honoured to have the opportunity to build on the great foundation set up by his predecessor Ashutosh Manohar and deliver value for the food & beverage customers in South Asia.

South Asia holds a strategic focus for Tetra Pak, and the appointment of Simoes further underscores the company's commitment to the region. With a dedicated local manufacturing presence in Chakan, Pune (Maharashtra), and a history of over thirty-five years in India, Tetra Pak delivers end-to-end solutions for its customers in the food & beverage industry. In his new role, Cassio will also be based in Chakan, Pune

"As an end-to-end solutions provider, we are uniquely positioned to meet the evolving needs of the food and beverage industry in South Asia.  With an increasing focus on delivering world-class quality from the heart of India, I am confident that we will continue to strengthen our position as the preferred partner for our customers," added Cassio.