Bharat Vedica launches India’s first PVD-coated stainless steel ghee jar
As part of Bharat Vedica’s ‘Back to the Roots’ campaign, the brand unveiled India’s first PVD-coated stainless steel ghee jar to celebrate tradition and sustainability.
16 Oct 2025 | By WhatPackaging? Team
Bharat Vedica blends cultural legacy while reimagining its presentation for the modern, design-conscious consumer
On 16 October, Bharat Vedica, a Patel Venture and premium organic FMCG brand, launched its latest campaign, ‘Back to the Roots,’ unveiling India’s first A2 Gir Cow Ghee packaged in a PVD-coated stainless steel jar.
The stainless steel jar for A2 Gir Cow Ghee is crafted from 100% food-grade stainless steel with a matte-finish PVD coating, offering both elegance and durability. The reusable and sustainable jar features an airtight, leakproof screw-top lid and a kadi (carry handle) for easy portability.
The order is accompanied by a complimentary, name-engraved Gheepot, allowing customers to personalise their free Ghee Pot, making it ideal for both gifting and everyday use.
Arvind Patel, managing director, Bharat Vedica, said, “With Bharat Vedica, our vision has always been to bridge India’s timeless traditions with contemporary design sensibilities. The stainless steel jar is not just packaging; it’s a conscious design choice rooted in sustainability, durability, and cultural pride.” He added, “Through ‘Back to the Roots,’ we are telling a story of mindful luxury, reminding us that true beauty often lies in the everyday objects we take for granted.”
With the campaign, Bharat Vedica aims to blend cultural legacy while reimagining its presentation for the modern, design-conscious consumer.