Bisleri ties up with Mission: Impossible for limited edition bottles
The film was released in India on May 17, six days ahead of its U.S. release, and is available in English, Hindi, Tamil, and Telugu.
20 May 2025 | By WhatPackaging? Team
The limited edition bottles will be available across key metros | Image: Bislerizone on Instagram
Bisleri International announced a limited-edition pack collaboration with the global blockbuster franchise, Mission: Impossible - The Final Reckoning, starring Tom Cruise. The film was released in India on May 17, six days ahead of its U.S. release, and is available in English, Hindi, Tamil, and Telugu.
Expressing enthusiasm on this collaboration, Tushar Malhotra, director of sales and marketing, Bisleri International, said, “We are incredibly excited to collaborate with the legendary and iconic Mission: Impossible franchise for its latest release, The Final Reckoning. This is one of our most prestigious associations and will further strengthen our position in today’s pop culture and generate consumer excitement with the limited-edition collectibles.”
The collaboration will be brought alive with limited edition bottles spanning the water and soda categories across key metros. It will further be amplified with co-branded delivery trucks, retail POSM material, and engaging digital content.