CIT and Bisleri create Guinness record for the largest human recycling logo

Chennai Institute of Technology (CIT), Chennai and Bisleri International have created a Guinness World Record for the largest human recycling logo formation, aimed at promoting environmental awareness and responsible waste management among youth. The record brought together over 5,037 students significantly surpassing the current Guinness World Record of 3,373 participants, which was achieved by Central Institute of Plastics Engineering & Technology (CIPET) in Chennai on 23 January 2019.

Reaffirming the brand’s continued commitment to sustainability and environmental stewardship, K Ganesh, director - sustainability and corporate affairs, Bisleri International, commented, “This Guinness World Record achievement showcases the collective effort and dedication of the student community. It reflects our belief in driving meaningful change through collaboration and youth participation, while inspiring behavioural change around recycling and responsible plastic use.”

Speaking on the historic record, P Sriram, chairman, Chennai Institute of Technology said, “It is an extremely proud moment not just for the college but for Chennai city as well. The initiative aligns strongly with the institution’s focus on sustainability, student engagement and social responsibility, while offering students an opportunity to be part of a globally recognized environmental movement.”