Consortium Gifts partnership with ICC X Thums Up Venture goes big

In collaboration, a corporate gifting company, Consortium Gifts has partnered with Coca-Cola on the ICC X Thums Up venture, achieving a business turnover exceeding five crores.

24 Jan 2024 | By Abhay Avadhani

Gaurav Bhagat, managing director, Consortium Gifts

Gaurav Bhagat, managing director, Consortium Gifts, said, “Consortium Gifts expresses gratitude for its collaboration with Coca Cola, having been selected as a key partner for creating merchandise for the Cricket World Cup. Our team curated an extensive range of merchandise at various venues and collaborated with numerous bottlers, receiving reviews and testimonials for our efforts. This achievement serves to solidify and enhance the ongoing multi-year relationship between our two companies.”

Sourabh Daswani, senior sales representative, Consortium Gifts, said, “Our enduring partnership with Coca-Cola, spanning over a decade, has paved the way for this incredible opportunity to represent Consortium Gifts on the grand platform of ICC 2023. In a competitive process lasting 100 days, we emerged as one of only two companies in India to receive the final call, standing out among global industry leaders. Achieving a business turnover exceeding five crores is a testament to our dedication and the success of this collaboration.”

Daswani continued, “Throughout this venture, we served a total of 15 items to Thums Up, contributing to the global promotion of ICC and showcasing the epitome of creativity. This achievement not only highlights our expertise but also emphasises the strength of our enduring relationship with Coca-Cola. Consortium Gifts is honoured to have played a pivotal role in making this venture a monumental success, solidifying our position as proud achievers in the corporate gifting industry.”

Consortium Gifts has not just made a mark in corporate gifting but has also become synonymous with delivering premium, tailor-made products that capture the essence of the ICC X Thums Up.

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