Cosmo Films introduces Green Graphic range at InStore Asia

Cosmo Films, the speciality films manufacturer, used its participation at InStore Asia 2026 to advance its push into sustainable graphic and display materials, showcasing its PVC-free Green Graphics portfolio as a performance-ready alternative to conventional vinyl across retail branding and signage applications.

The Green Graphics range encompasses films engineered for a broad spread of applications including retail branding, indoor and outdoor advertising, promotional displays, wall graphics and commercial signage. The films are designed for compatibility with all major large format printing platforms and carry warranties suited to both indoor and outdoor use, positioning them as a direct functional substitute for PVC vinyl in high-visibility retail environments.

Kulbhushan Malik, global business head at Cosmo Films, said the show represented a timely opportunity to engage with an industry in transition. "The retail branding and signage industry is undergoing a visible transition towards more sustainable materials. Through our Green Graphics portfolio, we aim to offer innovative PVC-free solutions that combine performance, aesthetics and sustainability. InStore Asia provides an ideal platform for us to engage with brands, retailers, printers and converters who are actively looking for future-ready graphic and display solutions."

Alongside Green Graphics, Cosmo Films is also presented CSP, its Cosmo Synthetic Paper offering. A durable and recyclable substrate with high moisture resistance and strong printability credentials, CSP is finding growing adoption across retail communication formats including danglers, menu cards, labels, posters and premium in-store branding. The material is positioned as a sustainable yet premium alternative for brands seeking to elevate display quality while meeting environmental commitments.

Cosmo Films' presence at InStore Asia reflects a broader momentum within the retail and visual merchandising sector, where demand for recyclable and PVC-free substrates is rising in response to evolving sustainability expectations from both businesses and consumers. The company has identified sustainable graphic films as a strategic growth area within its speciality films division and is supporting that ambition through continued investment in research and development and product innovation.

The wider Cosmo Films speciality portfolio spans synthetic paper, direct thermal printable films, heat reduction films and a range of advanced specialty applications serving packaging, labelling, industrial and graphics markets worldwide.