Don Julio turns its bottle into a FIFA World Cup collectible
As brands prepare for FIFA World Cup 2026 activations, Don Julio has taken a packaging-led approach with a limited-edition release of its flagship Don Julio 1942 tequila
18 Jun 2026 | 90 Views | By Sai Deepthi
The product remains unchanged, but the packaging has been redesigned to celebrate the tournament and appeal to collectors.
The FIFA World Cup 2026 limited edition features the same ultra-premium anejo tequila, packaged in a metallic gold bottle inspired by the iconic FIFA World Cup trophy. A malachite-green closure references the distinctive green base of the trophy, creating an immediate visual connection to football's biggest event.
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Unlike many sports promotions that rely on secondary packaging, labels or on-pack contests, Don Julio has focused on the bottle itself. The redesign leverages the recognisable silhouette of the Don Julio 1942 bottle while introducing premium finishes that elevate it from a spirits package to a display piece.
Rather than introducing a completely new format, Don Julio has retained its established bottle architecture and used colour, finish and decorative elements to create differentiation. This allows the brand to maintain recognition while offering consumers something exclusive.