Gokul Agro backs standardised edible oil pack sizes

Gokul Agro Resources has welcomed the Department of Consumer Affairs' decision to introduce standardised pack sizes for edible oils under the Legal Metrology framework, describing the move as a step towards greater transparency and fair competition in the sector.

The notification specifies nine standard pack sizes, ranging from 200-ml/g to 20-litre/kg, with a three-month transition period for manufacturers. The measure aims to eliminate non-standard pack sizes that can make price comparisons difficult for consumers.

According to Gokul Agro, the move will simplify value comparisons on retail shelves while encouraging greater consistency across the edible oil supply chain.

Arun Harne, FMCG expert and chief business officer at Gokul Agro Resources, said, "We welcome the Government's decision to reintroduce standard pack sizes for edible oils. In a category where consumers often make purchase decisions based on visible pack prices, standardisation will help simplify value comparisons and enable more informed choices. It is a consumer-first reform that strengthens transparency at the retail shelf and encourages competition based on quality, consistency and trust rather than packaging variations."

Harne added that transparent market practices are essential for building long-term consumer confidence and supporting responsible industry players.

The reform comes as India's edible oil market continues to evolve, with consumers becoming increasingly price conscious and packaging playing a greater role in purchase decisions.

Gokul Agro said the standardisation of pack sizes would create a more level playing field for manufacturers while improving transparency for consumers.

The company reported revenue of more than Rs 24,000-crore in FY26, with sales volumes of 19.2-lakh metric tonnes and a 50% year-on-year increase in profit after tax.