India’s interactive packaging market set for growth
New analysis from Reed Intelligence forecasts expansion in India's interactive packaging market, expecting its valuation to nearly double within the next decade.
15 Apr 2026 | By WhatPackaging? Team
The growth, according to reed Intelligence is driven by QR code dominance
The market size was reported at USD 571.47-million in 2024 and is projected to reach USD 1,115.39-million by 2033. This growth is projected to occur at a compound annual growth rate (CAGR) of 7.63% between 2026 and 2033.
Segment analysis showed that QR codes emerged as the largest technology by market size in 2024. QR codes are also anticipated to remain the most attractive technology segment, recording the fastest growth during the forecast period. Other technologies segmented in the study include augmented reality, near field communication (NFC), and image recognition.
In a global context, India accounted for 3.25% of the overall interactive packaging market size in 2024. By 2033, the United States is expected to lead the global market in terms of size. Within the Asia Pacific region, China is projected to dominate the regional market size by 2033, although South Korea is identified as the fastest-growing market, anticipated to reach USD 336.73-million by 2033.
Source: RI Analysis