ITC showcases Sign-Up Green paperboard at InStore Asia

ITC Paperboards and Speciality Papers Division recently participated in InStore Asia Exhibition 2023, a trade fair for retail resources and investments in store design, visual merchandising and in-store marketing. The expo was held at Jio Convention Centre, Mumbai between 1 and 3 June.

19 Jun 2023 | By Abhay Avadhani

ITC’s Sign-Up Green stall at InStore Asia exhibition 2023

At the exhibition, ITC showcased its Sign-Up Green paperboard, a product specially designed for in-store advertising applications. Sign-Up Green is made from sustainable wood fibres, making it an alternative to rigid plastics typically used in the retail marketing industry. The product is plastic-free, recyclable and is made from renewable fibres sourced from sustainably grown plantations.

Sign-Up Green comes with high rigidity, brightness and whiteness, making it suitable for various POP/POSM applications like display shelves, aisle-end caps, standees, danglers and shelf strips.

The three-day exhibition saw enthusiastic participation from visual merchandising (VM) props, lighting solutions, digital signage, screens, LED walls, POS/POP displays, shop fitting, store design and retail technology such as robotics and customer tracking from all over India. Organised by Messe Düsseldorf India, the show witnessed the presence of 100+ exhibitors showcasing their products and services to 4,500+ visitors and 250+ conference delegates.

The highlight of the exhibition was the two-day convention which brought together leaders of retail design, brand experience, visual merchandising and retail marketing from top retail brands, solution providers and design houses such as IKEA India, Adidas, FabIndia, Aditya Birla Fashion and Retail, Tata Motors, Landor & Fitch India, Reliance Retail, Max, Pantaloons among others.

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Which is the sustainable packaging product among MSMEs that is most popular?


Which is the sustainable packaging product among MSMEs that is most popular?

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Paper bags



Recyclable plastic (bubble wraps, bio-plastic)



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