ITC wins innovative award for its POP at the PrintWeek Awards 2023

ITC Packaging and Printing Business (Chennai), bagged an award for the category; Innovative Printer of the Year (paper / paperboard / corrugated), during the PrintWeek Awards 2023, held at The Westin Mumbai Powai Lake, on 30 October.

31 Oct 2023 | By Abhay Avadhani

The microwaveable POP box for Zea Maize is an innovative package developed with unique compressed, microwaveable pop-up technology. The raw materials were aptly selected, and the structural design of the carton was curated and developed such that the carton box can be placed inside the OTG in a compressed form. On the application of heat, the carton automatically expands. The customer-friendly box has been launched in two flavours — simple salted and butter.

The package is given a corn look by means of the shades of brown, blue and yellow, depicting the flavour through conventional offset printing technology. Printed on 220-gsm Cyber XL Pac broad, the box has an elite aqueous varnish finish. Quality printing, high-end technology and precise folding, all these operations came together to create this experience of a product.

The entire box is given a matte finish giving the box a modish look. All these factors have evolved into a POP box impacting the minds of consumers. A total of two-lakh cartons were produced.

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