Manjushree completes rebranding with a focus to circular packaging
India’s largest rigid plastic packaging company, Manjushree Technopack, has officially completed its rebranding and is now known as Alternicq Limited. The name change follows the receipt of shareholder approval and the Certificate of Incorporation from the Registrar of Companies (ROC).
24 Feb 2026 | 252 Views | By WhatPackaging? Team
The adoption of the new corporate identity signifies a major evolution for the company, moving from a quality and scale-led manufacturer to an innovation-led, customer-centric, integrated packaging solutions provider. A core component of this shift is a strong focus on enabling circularity within the rigid plastic packaging sector.
The new name, Alternicq, is said to represent 'alternative thinking' and reflects the company's sharpened focus on pioneering innovation and delivering high-quality packaging solutions at scale. The company states that the brand is designed to symbolize a co-creation partnership with its customers, moving beyond a traditional supplier role. Its visual identity, featuring two rectangles forming a diamond, represents the collaboration between Alternicq and its customers in creating future-ready packaging solutions.
Thimmaiah Napanda, the managing director and CEO, Alternicq, commented on the milestone: "With shareholder and regulatory approvals now secured, our transition from Manjushree Technopack to Alternicq is complete, marking a defining milestone in our over 40-year journey."" He added, "This transition marks a shift in how we operate and engage with our customers—moving beyond a manufacturing-led approach to a collaborative, solutions-driven model offering integrated packaging solutions."
Napanda added that Alternicq reflects an operating maturity where innovation, scale, and execution align to help customers manage complexity and meet evolving market and sustainability requirements. The company’s integrated design and pan-India manufacturing presence position it strongly to scale and gain market share as demand for rigid plastic packaging continues to grow.
Alternicq now acts as a one-stop packaging solutions partner, bringing together capabilities across preforms, containers, caps and closures, pumps and dispensers, pharmaceutical primary packaging, and recycling. These operations are supported by 30 state-of-the-art manufacturing facilities across India, with a production capacity of over 2,75,000 MTPA.
Backed by PAG, a leading alternate asset manager, the company is strengthening its market presence, including in pharmaceutical packaging, following PAG’s acquisition of Pravesha Industries. The new brand identity is intended to align the company’s operating model, innovation capabilities, and customer partnerships under a single, future-ready brand that supports evolving EPR (Extended Producer Responsibility), recycled content, and traceability requirements globally.