MyFroyoLand launches a metaverse store at Interality

MyFroyoLand, India’s frozen yoghurt brand, has launched its Metaverse store at Bengaluru-based Interality - ‘MyFroyoLand World’. Interality is the go-to Metaverse as a service platform that helps brands launch their own virtual worlds, where their users can connect, shop and play.

Additionally, MyFroyoLand's Metaverse store is integrated with Interality's rewards and loyalty program which utilises blockchain-powered collectible rewards, encouraging customers to visit the brand's physical stores and share their experience on social media.

Avinash Dowlwani, founder, MyFroyoLand said, “We are happy to explore this new way of connecting with our MyFroyoLand fans and to grow that community.” The world consists of a park, the MyFroyoLand Store, a flywheel with some exciting flavours and toppings, a maze with a ‘Free-to-claim’ collectible reward and a “Build your own Froyo” section keeping with the brand's signature style.

One of the standout attractions at MyFroyoLand's Metaverse store is the maze, which not only provides an entertaining challenge for visitors, but also offers a free collectible reward that unlocks a range of special perks and offers exclusive to the brand.

Visitors can experience it with just an Interality web link. Once logged in, visitors can explore the world, complete the maze and claim their collectible reward just like the Starbucks Odyssey Program which is an engage-to-earn blockchain-based rewards program created by Starbucks.

The MyFroyoLand collectible allows any participant to unlock access to a coupon code right from within the world that can be redeemed at a nearby MyFroyoLand physical store. This adds a layer of excitement and engagement especially going from online activities to offline perks and drives an uptick in in-person store visits and sales.