Pack-Man presents three packaging headlines- premium savoury vouch of Indian market; festive sales hype; and Nestle’s premiumisation plans
Premium savoury vouch of Indian market
According to Statista Market Insights, the premium segment of chocolate market accounts for Rs 3,900 crore with a growth rate of 10%. In India, Mondelez tops the list with 60% contribution to the overall market followed by Hershey’s with 30%, Ferrero at 6% and the rest 4%. Besides the big players, Indian brands have contributed to expanding the confectionery market, one of them is TheWholeTruth Foods.
Pack-Man loved the Cadbury Dairy Milk Silk Ganache, which was launched by Mondelez recently. This adds to the Silk portfolio. In addition to this, Galaxy introduced Fusions, which contains 70% cocoa. Another sweet delight …
Festive sales marks its entry already
Although a major chunk prefers online shopping, the festival has its own charm in India. According to a InMobi report, 58% are planning to purchase electronics during Dussehra and Diwali. Pack-Man saw a whopping 78% expected sales of smartphones.
Nestle has launched 10 products so far in 2023
Suresh Narayanan, CMD, Nestle India said, “We have already launched 10 new products this year. We are looking at more categories while focusing on premiumisation of our products.”
Pack-Man read that the company is expanding its rural exposure with relevant offerings. Also, during the April-June quarter, it saw an increase in consumer demand.