Reliance Retail soars with Campa Cola, hits Rs 3,000-cr mark in FY24
Launched in March last year, Reliance Consumer Products’ Campa Cola was on a roll out to national and international markets to expand its beverage footprint. Now, it accounts for a major chunk in the total revenue of Rs 3,000 crore notched by the FMCG division.
23 Apr 2024 | 2460 Views | By Aditya Ghosalkar
Reliance’s FMCG arm’s, Reliance Consumer Products (RCCPL), consolidated sales for the quarter stood at Rs 3,000 crores. The revenue includes Rs 1,000 crore earned from merely kirana stores, over retail markets, plus grocery outlets.
Revived after three decades, Campa Cola, a new kid on the block, has captured the consumers product portfolio. It has leveraged its sales across the national and international markets, and alone contributes Rs 400 crore to the sales of RCPL.
Currently, Campa Cola enjoys wide availability in Andhra Pradesh. While, RCPL intends for these new bottling plants to be strategically located to serve consumers nationwide, including those in kirana stores.