Samosa Singh unveils sustainable, Gen Z-friendly packaging
Samosa Singh, a snacking QSR chain from India, announced a significant brand refresh, featuring a new logo and a revamped menu. A key highlight of this evolution is the introduction of vibrant, "Instagrammable" packaging, designed to appeal directly to the younger generation and environmentally conscious consumers.
03 Jul 2025 | 188 Views | By Prabhat Prakash
According to a press release, "The new packaging is a crucial element in Samosa Singh's strategy to remain relevant in today's fast-changing food ecosystem." The packaging is crafted from high-quality materials, and the design is visually appealing, quirky, and aims to resonate with Gen Z's preference for aesthetically pleasing and sustainable products. This move positions Samosa Singh not just as a provider of healthier, tastier, and crispier snacks but also as a brand aligned with modern consumer values.
Shikhar Veer Singh, co-founder of Samosa Singh, said, "At Samosa Singh, we’ve always believed in reimagining Indian street food with a fresh perspective." Singh added, "This change isn’t just cosmetic — it is a bold step towards building a brand that is more thoughtful, relatable, and future-ready.
Singh's message, "With a strong focus on sustainability, aesthetics, and storytelling, we are confident that our refreshed identity will strike a chord with both loyal fans and a new generation of snack lovers."
The updated packaging, alongside the new logo and menu, reinforces Samosa Singh's commitment to innovation and its vision to become the world’s most loved Indian street food brand, transforming the humble samosa into a global icon.