Shell India introduces new packaging design for Shell Helix

Shell India’s new packaging design for the Shell Helix lubricant range showcases a look that reflects the brand’s ongoing evolution and commitment to innovation.

According to the official press release, the new Shell Helix packaging is designed to offer a More Powerful Choice, combining design with enhanced functionality. The refreshed look aims to improve on-shelf impact, simplify product navigation, and offer greater convenience for consumers. 

This design reinforces Shell Helix’s association with leading OEMs, including automotive manufacturers such as Maruti Suzuki, Hyundai Motors, Nissan Motor Corporation, and BMW M Motorsports.

The launch coincides with the debut of Shell’s new global campaign in India, Unleash the Power Within, featuring Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton.

The India launch event brought together key opinion leaders, automotive enthusiasts, and customers for a two-day experience.