Tetra Pak launches Tetra Stelo Aseptic package for Minute Maid

The Coca-Cola Company’s brand Minute Maid will be the first ever product offered in the Tetra Stelo Aseptic packaging in APAC. The designed packaging is more environmentally sound as compared to other packaging alternatives

01 Dec 2022 | By Abhay Avadhani

Tetra Stelo Aseptic packaging for Minute Maid

Tetra Stelo Aseptic, the latest member of Tetra Pak’s global packaging portfolio, is now the package of choice for Minute Maid which is a leading nutrition brand under The Coca-Cola Company’s portfolio in India. This is the first ever Tetra Stelo Aseptic package for The Coca-Cola Company in the world. It is also being launched by Tetra Pak in the Asia Pacific region for the first time

The new tall, rounded and seamless package is designed to create a tangible differentiation in the market for the new benefit-led Minute Maid range – Honey Infused and Vita Punch variants. The package also comes with wingcap 30, one-step opening with DIMC technology that ensures a perfect grip and great pouring experience. 

In addition to the package, Tetra Pak has also provided the processing and filling equipment for the range, making it an end-to-end partnership. The unique advantage of Tetra Pak’s filling machine is the easy switchover between 500-ml and 1000-ml volumes. Owing to this flexibility, the new range will be offered in both 500-ml and 1 litre carton packages in India.

Enrique Ackermann, VP, technical innovation and supply chain, Coca-Cola India and Southwest, Asia, said, “Tetra Pak has been our strategic partner in building capacity and innovation in single serve packs for a decade. We are thrilled to have extended this partnership to multi-serve packs with the launch of our new Minute Maid honey-infused range in India. The Tetra Stelo Aseptic packaging has aided in offering differentiating characteristics for our Minute Maid range, which we believe will appeal to our consumers.”

Minute Maid, the Coca-Cola Company’s fruit nutrition brand, prides itself on its history of providing quality products to families around the world in more than 100 countries. It is expanding its portfolio in India with the launch of two new offerings in the country - Honey Infused and Vita Punch, which will first be made available in Punjab.

Tetra Pak cartons are also increasingly being sought after by consumers due to better environmental credentials, making them the perfect choice for responsible brands. These cartons are paper-based, recyclable and have a lower carbon footprint as compared to other packaging alternatives, as validated by various Life Cycle Analysis conducted across the world.

As part of Tetra Pak’s ambition to deliver packages that contribute to a low carbon circular economy, we have the unique privilege of working with some of the biggest brands in the world, innovating with them and for them. 

In addition to the stand-out design, the Tetra Stelo Aseptic is a  paper-based, recyclable, FSC certified and offers the environmental advantages that are unique to Tetra Pak packages. The package meets the needs of not just the consumer looking for nutritional safe food, but also for one who is environmentally conscious.

Tags : Tetra Pak
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