Twinings India unveils new packaging
Marking a new chapter in its 300-year legacy, Twinings India refreshes its identity with elegant new packaging.
17 Dec 2025 | 112 Views | By WhatPackaging? Team
With a legacy spanning over 300 years, Twinings India’s refreshed packaging marks a new chapter in the company’s journey of tea expertise, innovation, and craftsmanship. While rooted in British heritage, the new design is created for today’s global consumer, reflecting the brand’s evolution.
The launch was attended by Stephen Twining, a tenth-generation member of the Twining family
The new packaging is designed to enhance shelf appeal and facilitate easier exploration of the range, with clearer information on tea origins, flavour profiles, and sensory notes, providing a more seamless and engaging experience.
In India, Twinings offers a range of blends including English Breakfast, Earl Grey, Pure Green Tea, Chamomile, Lemon and Ginger, and Assam Second Flush CTC. Twinings also presents its ultra-premium Orthodox loose-leaf teas, Assam Second Flush, Whole Green Leaf, and Darjeeling, in packaging that reflects their artisanal quality and depth.
Beyond tea, Twinings remains committed to responsible sourcing through its Sourced With Care programme, working closely with Rainforest Alliance Certified farms and the Ethical Tea Partnership to support farming communities and promote sustainable practices.
As the brand strengthens its presence in India, the new packaging reflects Twinings’ spirit, where heritage meets modernity, and every cup celebrates craftsmanship.